An SM Patron

I remember when I was a little kid, my mother (God bless her soul) used to tag me along wherever she went.. The one place that has stayed in my mind she loved going to was Shoe Mart.  It was then the little store of shoes along Carriedo Street in Quiapo, Manila. I supposed it was her favorite at the time. The practice had been picked by me as I grew up. Eventually, I realized that patronizing Shoe Mart happened to be a legacy to me. From a little shoe store to a giant conglomerate of SM Super Malls that it is now, Shoe Mart has been part of my shopping life. (If there is such.)   

Few years ago, the said mall launched a promotional card named Advantage Card. The card would earn points for every peso spent on shopping at SM.  Since I know I am a regular customer, I purchased one. Over a year ago, they replaced mine by a new one called Prestige Card. The latter is given to those who have reached a certain amount of purchases and is said to carry various privileges that include checking out on a Priority Lane of its Supermart. Meaning, the Prestige Card holder will always be given priority over other customers on the designated Priority Lane .However, I was dismayed one shopping weekend. I queued up for a very long time just to pay only to find out later that many of those who queued up ahead of me were also given priority despite them holding only an Advantage Card. It made my blood pressure rise a little higher. I felt deceived. After paying the cashier, I went straight to the customer service assistance counter and poured my disappointment out. I was assured by the Store Manager that it won’t happen again.  I am at SM Supermart every so often, and once in a while, there would be a lopsided cashier who disregards the so called Prestige Priority Lane.. I hope the admin people of SM Mall could look into this. Where is the supposedly privilege service the Prestige Card offer?